Search results for "User engagement"
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European Issues, but National Campaigning of German Parties
2021
Germany is a political and economic heavyweight in the European Union and political issues that demand for European solutions rather than national policies, like migration or climate change, gained importance on the German public agenda in recent years. Nonetheless, EP elections regularly have the status of second-order elections when it comes to campaigning efforts as well as voter turnout. In 2019, the election turnout was extraordinarily high, and as this chapter shows, German parties focused on political issues mostly addressing the EU level. Implementing successful Facebook campaigns by initiating user engagement and emphasising issues ‘owned’ by their parties, the Greens and the right…
Analysis of Viral Advertisement Re-Posting Activity in Social Media
2016
More and more businesses use social media to advertise their services. Such businesses typically maintain online social network accounts and regularly update their pages with advertisement messages describing new products and promotions. One recent trend in such businesses’ activity is to offer incentives to individual users for re-posting the advertisement messages to their own profiles, thus making it visible to more and more users. A common type of an incentive puts all the re-posting users into a random draw for a valuable gift. Understanding the dynamics of user engagement into the re-posting activity can shed light on social influence mechanisms and help determine the optimal incentiv…